Creating your Ideal Business starts with you: What you believe. What you want. What you do.
So to help you on the path toward having the business you want, I’ve provided 11 Guiding Principles.
- Change Your Focus.
Changing your focus could be your most important challenge. Most business owners focus on getting by. They think about what tactic will be the Band-Aid they need for today’s problem. They think that the magic is in some new training or marketing tactic. Instead, to create your Ideal Business you must focus on:
- Your VISION.
- Your IMPACT.
- Your PURPOSE.
- Your VALUES.
- The PROBLEMS you’ll SOLVE.
- The VALUE you’ll ADD in other’s lives.
- Your GOALS.
- The ACTION you’ll take.
- Think BIG.
Focus on your VISION. Your Biggest Goals. The Impact you’ll have. If you believe you already think BIG… then think even BIGGER!
What would your Ideal Business look like?
The quantity of the effort it takes to just get by is not much different than the quantity of the effort needed to do something extraordinary.
Which will you choose to think about?
- Work with the Clients You Enjoy.
There is a direct correlation between the people you accept as clients or the people you work closely with and your day-to-day happiness.
For me – I’d rather part ways with a client, be it a private client or a member of my group coaching program, than keep them around if I don’t enjoy them.
In fact, if someone asks to cancel a membership, I’ve grown to actually be at peace with it because if they don’t want to build their Ideal Business and don’t feel connected to our community – I really don’t want folks like that around. They may be great people but they’re not the right people.
- Play to Your Strengths.
I don’t want you to think that you don’t ever have to do things that you don’t like. Frankly, I don’t enjoy the time away from my family when I travel, or some of the details of project management. However, I’ve built my business so that 90{cd266c1509fca34f59dc93da7daf12a6ee52c6401aabb2126e757d9de7c223fc} of what I spend my time doing are the things I do enjoy… coaching, creation, business strategy, marketing, sales, writing, networking and business development.
I do other things… but a very high percentage of my time is on these things… and even when I’m doing the stuff I don’t enjoy (being away from my family) it’s because I’m doing things necessary to create or improve the things I just listed.
- Actively work to avoid and eliminate the things you don’t like.
This may be the most important of all. We all (hopefully) are trying to attract the right clients, do the things we like, etc. But are we really pruning away the stuff we don’t want in our business?
If there are clients we don’t want are we severing ties? Are we crafting our marketing to avoid attracting more of them?
Are we making our offerings really reflective of what we want to be known for or are we tolerating just selling ‘stuff”?
Are we collaborating with people we don’t enjoy?
Doing a lot of tasks that stress us out?
I think that purging as much of the things you don’t like from your business is an act that can probably bring you as much professional happiness as anything you can do.
- Operate Differently.
Your business is perfectly designed to get the results you’re getting today. If you want a different outcome… you must do things differently.
Abandon the mediocre and be better.
If you want to be known as #1 in your market… then you better operate the way a #1 should.
- Take Massive Action.
To make more progress in the next 6 months than you’ve made in the last 6 years… you must take massive action. No little tweaks.
Don’t talk about what you’ll do or just ‘dip your toe in the water’… dive in headfirst. Action creates momentum.
Decide what three massive actions you could take right now that would create a quantum leap in your business. Then act!
- Success is a Team Sport.
Find people that connect with your vision. Clients. Team Members. Friends.
Focus on attitude. Attract energy givers…not energy takers. Coach them up. Lead and bring out the best in others.
No one builds his or her Ideal Business alone.
- Simple = Successful.
Simple executed well ALWAYS beats complex executed in a mediocre way.
Be the best at a few things. Leave the rest to others to be the best at. Be the best for a few people. Leave the rest for others to help. Stay in your lane and play to your strengths.
- Focus on Relationships.
Maximize the relationships in your life. Connect deeply and often. Care about people when others see them as nothing more than a means to an end.
Help enough people reach their goals and you’ll reach yours.
- Be a Producer.
Everything in your business… in your life… take responsibility for Producing.
- Results and experiences for clients.
- Culture and fulfillment for your team.
- Revenue and profit for your business.
- Income, impact and freedom for you.
If you want to build your Ideal Business…you must Produce.
“The mind, once expanded to dimensions of larger ideas, never returns to its original size.”
—Oliver Wendell Holmes
