Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thoughtleaders®.
Steve helps business owners understand how to leverage the exquisite tension between risk-taking and business growth.
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I’ve just found 10,000 ways that won’t work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.
Join Steve Anderson, author of “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,” as he shares insights into the mind of one of the most successful CEOs to date.
In his 2020 letter to Amazon’s share owners, Jeff Bezos introduced the concept, “create more than you consume,” to further inspire the company’s key stakeholders and pave the way for an even brighter future.
In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a deep dive into this phrase and unpacks the various facets within. This concept is certainly one that can be applied to all businesses today and reinforce the importance of the impact your entity leaves on society.
Sit back, relax, and enjoy another thought-provoking episode!
0:15 – Unlocking the internet’s power
3:00 – Amazon’s decision of allowing competitors onto their site to sell products
6:10 – “Create More Than You Consume”
9:35 – Bezos quantifying the value Amazon has created for various benefactors
14:00 – The buying experience at Amazon
17:08 – Create value for everyone you interact with
21:20 – “Be kind, be original, and create more than you consume”
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