I’m Richard James, the guy who takes small law firms from chaos to thriving; the guy who arms attorneys with the tools they need to run any kind of business.
I’m tired of seeing smart, talented attorneys like you live far beneath their potential with their law practice, but I understand why it’s happening. Running a law practice is brutally hard. No one helped you figure out how to run a thriving law practice.
You learned how to practice law in law school…not how to grow a business.
So how did I get into law consulting? A dare. Yes, I dared a friend that I could help him build a thriving, multi-million dollar practice. I knew that if I did, I’d be able to help attorneys around the country build thriving law practices, too.
Within 2.5 years, I took that law firm from $0 to $3.5 million in revenue.
It was then that I knew I had something that needed to be shared.
Now, years later, I’ve helped nearly 900 attorneys shift from running their practice on fumes to building sustainable, thriving, highly-successful and predictable practices that help them enjoy a better lifestyle and help more people than ever before. Why shouldn’t YOU be next?
In the latest installment of Entrepreneurial Attorney Nation, Richard James sits down with Erica Merrill, Founder of Perfect Legal Video, to discuss the complex world of social media marketing and how to conquer it.
Through an enlightening conversation, Erica explores the varying uses of social media marketing such as curating organic content, deciding what to post, choosing where to post, converting potential leads, and ultimately leveraging the power of social media as a whole.
Grab your notebook because this episode is full of valuable information that can help bolster your social media presence to a new level!
01:05 – Overview on today’s episode
03:20- Introducing Erica Merrill
05:30 – Erica’s efforts towards establishing Perfect Legal Video
08:00 – The social media landscape
09:30 – Social media management presentation begins
15:55 – Dan Kennedy’s messaging, marketing, media usage, and mass triangle
17:15 – Posting inside of groups with likeminded individuals
20:30 – Posting non-related content on your page
24:15 – Should you post manually or use bots?
29:00 – Converting social media followers to members
34:32 – Testimonial Marketing
40:55 – Benefits of various content like blogs, vlogs, podcasts, and panels
45:59 – How to conquer the fear of not having enough content
54:48 – General announcements and holidays
56:20 – Video marketing strategies
59:12 – Closing remarks
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May 5 2021