Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street JournalUSA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thoughtleaders®.

Steve helps business owners understand how to leverage the exquisite tension between risk-taking and business growth.

Videos

1

How to Grow Your Business Like Amazon – Episode 3 (The Test Cycle)

In the second installment of How to Grow Your Business Like Amazon, Steve provides a deep dive into one of the four cycles - The Test Cycle! In order for Amazon to cultivate such remarkable products and services, they had to test countless strategies and processes. When breaking it down, Steve explains how The Test Cycle is comprised of three primary principles: Encourage Successful Failure, Bet on Big Ideas, and Practice Dynamic Invention and Innovation. Each of these principles help to lay the foundation of testing new products and services. Without these three principles, Amazon would have never seen the success they achieved. So sit back, relax, and enjoy a thought-provoking discussion that could help you apply The Test Cycle's principles to your business.

2

How to Grow Your Business Like Amazon – Episode 2 (The Four Cycles)

In the second installment of How to Grow Your Business Like Amazon, Steve discusses the four cycles driving Amazon to their overall level of success. Listen as Steve takes a deep dive into each specific cycle, highlighting their principles and why each exists within Amazon's culture. The Four Cycles: Test, Build, Accelerate, Scale While Steve plans to provides an in-depth analysis on each of the four cycles in future episodes, he shares an overarching understanding on the importance of each cycle and how without them, Amazon would never be the company it is today.

3

How to Grow Your Business Like Amazon – Episode 1 (Writing the book)

In the inaugural episode of How to Grow Your Business Like Amazon, you'll meet the show host, Steve Anderson, author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, as he provides an overview on the journey of writing this book. Since its publish date, the book has been an immense success, selling copies worldwide and debuting on the Wall Street Journal and USA Today's best seller lists. Given Steve's 30+ years in the insurance industry, he has an added edge to speak professionally to hundreds of agents each year at National Alliance events and at many state association conventions and technology forums on the future of technology, the social web, and how insurance agencies can establish their Internet presence. So sit back, relax, and enjoy learning more about Steve Anderson, the writing process, and how his book rapidly climbed charts all over the world!

Podcasts