Our stories give us the power to become the author of our past and future experiences and unleash our truth. Every woman has a story, and this one is mine.

When I was in my 20’s, I found myself engulfed in a volatile marriage marked by mental, emotional, and physical abuse. The relationship finally imploded, thankfully, after a violent episode that left me broken and my abuser imprisoned. At the time, I had no job, no child support, and only a meager monthly stipend to keep my family afloat. I did not know who to turn to for guidance or how to pick up the pieces of my life. I felt completely lost and isolated.

That was over 20 years ago. As painful as those dark days were, my divorce from my abuser ultimately saved my life in more ways than one. As I continued my journey to heal and find purpose, I felt led to help other women; a way to take my “mess” and make it my “message.” I wanted to become for other women the person I desperately needed but could not find. My experiences helped me develop strength, not wounds; I remain determined to help other women transition from trauma to triumph.

Through my work with my financial advising firm, I have been able to help hundreds of individuals manage their toughest seasons victoriously, such as their divorce, loss of a loved one, and career transitions. As a Transformational Wealth Coach and through my “Smart Money Gal,” platform, I help women find their financial confidence, reclaim their power, and embrace a life of prosperity.

I am blessed to share that others in my community and across the nation have honored my work and found value in my mission. Some of my accolades include: 2013-2016, 2020 Women’s Choice Award for Financial Advisors; Kentucky Colonel Award for civic leadership from the Commonwealth of Kentucky; 2013 Inductee into the National Academy of Best-Selling Authors; 2013 Acquisition International Financial Advisory Firm of the Year-USA; and multi-year award winner in the Best of Atlanta Business Hall of Fame from the city of Atlanta.

I have had the incredible opportunity to co-author a Best-Selling book with Jack Canfield, creator of the Chicken Soup for the Soul series. I have also been cited for my knowledge and have appeared on sources such as ABC, NBC, FOX, CBS, The Boston Globe, Newsweek, Fortune, and Forbes.

Although many have found inspiration within my story, ultimately, chasing someone else’s version of success is empty. At the very core, my passion is helping women stand in their power and write their own story. Through my trans-formative programs and private sessions, my clients achieve fiscal confidence and lay the foundations for a life of power, prosperity, and purpose.

Money and financial confidence are cornerstones that can catapult success in every area of life: lifestyle, goals, relationships, and health. When we work together, change is possible – and it starts with you.

Videos

The Smart Money Gal - Financial Literacy for Children
The Smart Money Gal - Financial Literacy for Children
In the most recent installment of The Smart Money Gal, Jennifer Perri takes a different approach. April marks financial literacy month and this episode centers ...
The Smart Money Gal - Widows and Widowers (Feat: Jen Santaniello)
The Smart Money Gal - Widows and Widowers (Feat: Jen Santaniello)
In the latest installment of The Smart Money Gal, Jennifer Perri welcomes a close friend and grief specialist to share her experience with overcoming loss and ...
The Smart Money Gal  - Top 8 Money Blocks & How to Turn Them Around
The Smart Money Gal - Top 8 Money Blocks & How to Turn Them Around
In the latest installment of The Smart Money Gal, Jennifer addresses the most prevalent myths surrounding someone's relationship to money. If you're struggling ...
The Smart Money Gal - How to Unlock the Millionaire Mindset
The Smart Money Gal - How to Unlock the Millionaire Mindset
In the latest installment of The Smart Money Gal, Jennifer brings us a special episode surrounding the topic of money mindsets, specifically how to unlock the ...
The Smart Money Gal - Who is Swan Financial
The Smart Money Gal - Who is Swan Financial
In her second edition of The Smart Money Gal, Jennifer Perri dives into the complex financial nature that 2020 has thrown our way. In a time with so much ...
The Smart Money Gal - How to Stretch Your Vacation Dollars
The Smart Money Gal - How to Stretch Your Vacation Dollars
What if you could stretch your $5000 budget into a $10000 vacation? With some research and planning, taking a nicer vacation than you think you can afford is ...
The Smart Money Gal - Set Goals, Not Resolutions
The Smart Money Gal - Set Goals, Not Resolutions
To kick off the new year, Jennifer dives into the importance of setting goals, not resolutions. A new year beautifully symbolizes a new chapter opening in the book ...
Go Fund Me is NOT Life Insurance!
Go Fund Me is NOT Life Insurance!
Tune in as I share my very personal story about the importance of life insurance, and why even though a Go Fund Me account is a nice thing to do, it isn't a ...
Who is Swan Financial
Who is Swan Financial
Who is Swan Financial? What does "Swan" mean? Find out more about who we are and what we do.
The Smart Money Gal - Welcome to The Smart Money Gal Podcast
The Smart Money Gal - Welcome to The Smart Money Gal Podcast
In her inaugural episode, Jennifer Perri provides a 10000ft view of her life, personal career, and the factors that led her to become "The Smart Money Gal.
The Smart Money Gal - The Wonder Woman Effect
The Smart Money Gal - The Wonder Woman Effect
In this installment of The Smart Money Gal, Jennifer explores The Wonder Woman Effect and how it can limit women from having a clear focus on their finances.
The Smart Money Gal - Divorce & Financial Survival
The Smart Money Gal - Divorce & Financial Survival
Divorce is stressful. Financial challenges are stressful. Combining the two is enough to keep anyone up at night! Financial issues can be quite complicated.

Podcasts

Blog

Divorce and Financial Survival

March 24, 2021

It's no secret that divorce can be the most tumultuous time in a woman's life. Unfortunately, divorce can also trigger financial upheaval, too. A woman's household income often tumbles more...
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