Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thoughtleaders®.
Steve helps business owners understand how to leverage the exquisite tension between risk-taking and business growth.
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I’ve just found 10,000 ways that won’t work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.
Join Steve Anderson, author of “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,” as he shares insights into the mind of one of the most successful CEOs to date.
In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a step back and provides an overview on how Amazon’s 14 growth principles have evolved over the years and how they are going to continue carrying the company forward into the future.
Amazon continues to experiment and innovate, testing new service models to change the way consumers shop every day. Additionally, Steve will share some new technological advances Amazon is making, like the development of their Astro Home Robot.
So sit back, relax, and enjoy another enlightening conversation that will shed some light on the very bright future Amazon has in store.
0:32 – Overview on where Amazon is today
1:30 – Amazon’s new Astro Home Robot
5:00 – New innovative products are showcasing particular growth principles
8:55 – The Amazon One Palm Scanner
13:06 – Amazon is considering opening department stores with their “just walk out” technology
15:45 – Amazon’s hiring spree leading them to 1.3 million employees worldwide
18:20 – Project Kuiper and how it could be Amazon’s next big idea
21:40 – Amazon’s cargo airline concept
24:42 – Believing it’s always day one
27:00 – The cultural DNA of Amazon
30:00 – All these principles can apply directly to your own business
31:15 – Closing remarks
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