Check out this article from CMJ that certainly opens your mind to this as a new model and possibly makes it the “highly coveted prize” of today (similar to how major label record deals used to be sought after)
http://prod1.cmj.com/articles/display_article.php?id=54047375
I’ve had great experience with licensing music for television. It has really brought some great revenue to some of the band I have worked with.
Special thanks to Matthew Antolick from the Oaks for sending it my way.