Why Being Different May Be Better
I remember the day when I recognized that the ‘me too’ approach wasn’t the path to professional success. I’d been the head baseball coach at a small University in Ohio...
Visa’s “Quick Chip” Software Addresses Biggest Customer Compliant About EMV® Transactions
Though the U.S. has been more reluctant to adopt EMV®-enabled debit and credit cards, this payment technology has become virtually ubiquitous around the world. And U.S. card issuers are quickly...
Are You Prepared For More Leads?
Are you interested in Facebook advertising to generate unlimited qualified leads? That’s the question I was discussing on a call with a client recently. You can imagine what the answer...
Calling The Fire Department to Put Out a Flood
I see a lot of nothing. Small businesses of every stripe doing nothing to market themselves at all. It’s almost more painful, though, to see small business operators display ambition...
Put Yourself in the Driver’s Seat: Creating a Persona of Impact
What is a Persona of Impact? It's a personality-based style of communication that goes beyond the universal basics, built specifically on who you are and your distinct personal qualities. It's...