Our stories give us the power to become the author of our past and future experiences and unleash our truth. Every woman has a story, and this one is mine.

When I was in my 20’s, I found myself engulfed in a volatile marriage marked by mental, emotional, and physical abuse. The relationship finally imploded, thankfully, after a violent episode that left me broken and my abuser imprisoned. At the time, I had no job, no child support, and only a meager monthly stipend to keep my family afloat. I did not know who to turn to for guidance or how to pick up the pieces of my life. I felt completely lost and isolated.

That was over 20 years ago. As painful as those dark days were, my divorce from my abuser ultimately saved my life in more ways than one. As I continued my journey to heal and find purpose, I felt led to help other women; a way to take my “mess” and make it my “message.” I wanted to become for other women the person I desperately needed but could not find. My experiences helped me develop strength, not wounds; I remain determined to help other women transition from trauma to triumph.

Through my work with my financial advising firm, I have been able to help hundreds of individuals manage their toughest seasons victoriously, such as their divorce, loss of a loved one, and career transitions. As a Transformational Wealth Coach and through my “Smart Money Gal,” platform, I help women find their financial confidence, reclaim their power, and embrace a life of prosperity.

I am blessed to share that others in my community and across the nation have honored my work and found value in my mission. Some of my accolades include: 2013-2016, 2020 Women’s Choice Award for Financial Advisors; Kentucky Colonel Award for civic leadership from the Commonwealth of Kentucky; 2013 Inductee into the National Academy of Best-Selling Authors; 2013 Acquisition International Financial Advisory Firm of the Year-USA; and multi-year award winner in the Best of Atlanta Business Hall of Fame from the city of Atlanta.

I have had the incredible opportunity to co-author a Best-Selling book with Jack Canfield, creator of the Chicken Soup for the Soul series. I have also been cited for my knowledge and have appeared on sources such as ABC, NBC, FOX, CBS, The Boston Globe, Newsweek, Fortune, and Forbes.

Although many have found inspiration within my story, ultimately, chasing someone else’s version of success is empty. At the very core, my passion is helping women stand in their power and write their own story. Through my trans-formative programs and private sessions, my clients achieve fiscal confidence and lay the foundations for a life of power, prosperity, and purpose.

Money and financial confidence are cornerstones that can catapult success in every area of life: lifestyle, goals, relationships, and health. When we work together, change is possible – and it starts with you.



The Smart Money Gal – Top 10 Money Tips for Newlyweds

Getting married is a happy and exciting time. With so many things to consider with your significant other, one of the issues that can put a damper on the positive energy is money. Financial issues can create a lot of stress and even animosity in a new marriage. In this installment of The Smart Money Gal, Jennifer addresses this concept and provides ten helpful tips for newlyweds to get their finances in order. It can be much nicer to discuss the topic of money before it becomes a necessary issue and tensions are high. So sit back, relax, and grab your notebook because these tips are sure to help you start your marriage off on the right foot!


Smart Money Gal – Financial Literacy for Children

In the most recent installment of The Smart Money Gal, Jennifer Perri takes a different approach. April marks financial literacy month and this episode centers around the topic of communicating with your children about money. It's important to openly talk about wealth, values, and financial success in a way that you can share it with your children and grandchildren. By utilizing the strategies outlined in this episode, you can not only teach your young ones to understand and appreciate money but grow a stronger relationship with them while doing so. So sit back, relax, and allow The Smart Money Gal to provide easy helpful suggestions and resources.


The Smart Money Gal – Divorce & Financial Survival

Divorce is stressful. Financial challenges are stressful. Combining the two is enough to keep anyone up at night! Financial issues can be quite complicated. It’s difficult to give a lot of blanket advice, since divorce laws vary so much from state to state. Typically, your attorney and financial consultant will be your best sources of information regarding your finances during the divorce. Ensure you get advice from a qualified source and use it. Your friend, neighbor and your parents are not qualified sources. So sit back, relax, and enjoy an insightful conversation surrounding smart financial strategies to utilize if you ever dealing with divorce.


The Smart Money Gal – Widows and Widowers (Feat: Jen Santaniello)

In the latest installment of The Smart Money Gal, Jennifer Perri welcomes a close friend and grief specialist to share her experience with overcoming loss and fighting adversity. Jen Santaniello lost her husband to a rare form of Lymphoma. As tragic as her loss was, it came at the worst time as well. Not only was Jen laid off from her job, but she was also left to raise two children with a third on the way. Jen shares her story of loss, but also the steps she took to empower herself and find solace. She strived to achieve the life her husband would have wished her to have. In fact, Jen has made it her mission to help other widows and widowers by sharing her experiences and offering strategies to cope. So sit back, relax, and enjoy a heartfelt conversation with two women striving to empower those around them.

Facebook Group: Widows & Widowers Seeking Happiness 

(Signature Course): How to Enjoy Life + Be Happy Again: Strategies for Young Widows + Widowers

(Coaching): 6 Months of Coaching with Jen Santaniello


The Smart Money Gal – Set Goals, Not Resolutions

The Smart Money Gal - Set Goals, Not Resolutions To kick off the new year, Jennifer dives into the importance of setting goals, not resolutions. A new year beautifully symbolizes a new chapter opening in the book that is your life. But while so many people like you aspire to achieve ambitious goals, only 12% of you will ever experience the taste of victory. Listen as Jennifer explores the different reasons as to why resolutions fail. By following the rationale on her four reasons, you can begin taking steps to ensure your goals for 2021 are met!


The Smart Money Gal – The Wonder Woman Effect

In this installment of The Smart Money Gal, Jennifer explores The Wonder Woman Effect and how it can limit women from having a clear focus on their finances. In all of our closets, we have a proverbial cape that we tie on and fly out the door every time someone needs us. Regardless of what is going on in our personal lives, we stop what we are doing to provide help to those in need. And while being selfless can be a noble character trait, it can inevitably catch up with us. Tune in and allow The Smart Money Gal to highlight the top four things "Wonder Women" can do to reinforce their own financial empowerment.


The Smart Money Gal – The Financial Complexities of 2020

In her second edition of "The Smart Money Gal," Jennifer Perri dives into the complex financial nature that 2020 has thrown our way. In a time with so much uncertainty, it's important, now more than ever, to have a strong relationship with your finances. Take the necessary steps now to ensure financial stability moving into the new year. Jennifer's topics include the importance of access to essential documentation, establishing a personal cash flow plan, making cutbacks where necessary, and establishing financial goals for 2021. Tune in and allow "The Smart Money Gal" to shed some light on productive strategies to get your finances in order for 2021.


The Smart Money Gal – Welcome to The Smart Money Gal Podcast

In her inaugural episode, Jennifer Perri provides a 10,000ft view of her life, personal career, and the factors that led her to become "The Smart Money Gal." Jennifer brings over 15 years of industry experience to the podcast, sharing her insights on smart financial decisions that position individuals for successful retirements and fruitful lives. As Founder and CEO of Swan Financial Advisors, Jennifer works with women to help them transition from a place of financial trauma to financial triumph. By equipping these women with the necessary tools to bolster their bank accounts, Jennifer is ultimately empowering people to make smart financial decisions, throughout the remainder of their lives, for both themselves and their families. Tune in and allow Jennifer to debunk some financial myths lead you down the road to financial security.



Divorce and Financial Survival

March 24 2021

It's no secret that divorce can be the most tumultuous time in a woman's life. Unfortunately, divorce can also trigger financial upheaval, too. A woman's household income often tumbles more…
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Set Goals, Not Resolutions in 2021

January 14 2021

By Jennifer Perri If you are like me, you were happy to see 2020 come to a close. As we all welcome 2021 (with open arms), I want to take…
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How to Begin 2021 With a Strong Relationship With Your Money

December 14 2020

  A good relationship with your money is always a good idea. In times of uncertainty, it’s crucial. Whether or not 2020 threw unexpected challenges at you, here are simple…
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