Why Marketing Fails for Law Firms
How to Create and Promote Effective Legal Videos
Letting prospective clients meet you on your website, learn about you and your approach, and see how you’ve handled similar cases in the past is the best way to distinguish yourself from the competition. This requires video. Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program. She spends most of her time talking to attorneys about how to improve their marketing results. Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing eight years ago. Kara is co-author of two books:...
Entrepreneurial Attorney Nation - Brianna Quiroga - LEX Reception Interview
In the latest installment of EA Nation, we're exploring various strategies on staying connected to your clients in an increasingly virtual world! Featuring Brianna Quiroga, Lex Reception's dedicated Business Development Executive for Richard James, we'll discuss how client expectations have changed over the course of the pandemic, as well as why video meetings are here to stay. Brianna has over 12 years of experience in legal answering and understands how to support law firms, implementing the 11 steps. This episode is packed with beneficial information for you and your firm, so sit back and enjoy another great conversation! Timecodes: 0:06...
Entrepreneurial Attorney Nation - Michael Strauch - The Closing Room Interview
In the latest installment of EA Nation, we welcome Michael Strauch, Founder of The Closing Room, to explore how checklist selling can generate over $150,000 in just six weeks! Listen as Rich and Michael explore this valuable process of checklist selling and how it can be leveraged for your firm's business. Michael's clients have seen a lot of success over the years and we're excited to bring these strategies directly to you. So sit back, relax, and enjoy another great conversation! Timecodes: 0:06 - Introduction to the show 1:11 - Overview on checklist selling and introducing Michael Strauch 7:19 -...
EA Nation - Darin Swayne - Advantage Attorney Marketing and Cloud Solutions
In the latest installment of EA Nation, Rich welcomes Darin Swayne, President of Advantage Attorney Marketing and Cloud Solutions, onto the show to discuss the truths and myths surrounding SEO and lead generation. In today's marketing landscape, SEO can be a powerful tool for lead generation and conversions for your company. But throughout that process, some challenges and questions can arise. It's these elements that can steer you away from making the conversion and achieving the value from this strategy in the first place. Darin has been knee-deep in digital marketing since the early 90's and is no stranger to...
Entrepreneurial Attorney Nation - Annette Sonnenburg - Sonnenburg Consulting
In the latest installment of EANation, Rich sits down with Annette Sonnenburg, President and Founder of Sonnenburg Consulting, to discuss important tax changes, bookkeeping strategies, and insights into her experience working with successful clients. Annette has provided CFO services, business consulting, and outsourced accounting and bookkeeping services for more than 20 years. Now, through Sonnenburg Consulting, she works with a variety of clients, including product, service, and internet-based businesses. Additionally, Annette works hand-in-hand with high income and high net worth individuals. This episode includes a wealth of information on how to proactively track profit and the importance of communication with...
Entrepreneurial Attorney Nation - Brad Smith - Author2Market
In the latest installment of EA Nation, Rich is joined by Brad Smith, Director at D & L Press and Author2Market, to discuss a variety of marketing strategies including the benefits of using a free lead magnet. Working in the printing business for a number of years, Brad has watched the industry evolve and progress into a technology giant. He's been forced to adapt and leverage new strategies to help companies actively market themselves through a variety of mediums. Listen as Rich and Brad highlight a few beneficial tactics that can be applied to your business, which can take the...
Grow Your Law Firm with Referrals | Entrepreneurial Attorney Nation
In this installment of Entrepreneurial Attorney Nation, Host, Richard James, welcomes Kara Prior, President of James Publishing, to discuss the process, tips, and procedures involved when utilizing a referral development program. Kara's extensive experience working for James Publishing has provided her with the tools and knowledge to collect high-quality referrals and convert them into clients. So sit back, relax, and enjoy an enlightening conversation surrounding the referral market and lessons learned throughout Kara's time in this sector. Ready to schedule a free call with a law firm advisor? Book an appointment now: https://www.appointmentcore.com/app/freeslots/GIqIgZ5
Attorney Success Stories | Entrepreneurial Attorney of the Year Contest Finalists
In this installment of EA Nation, Host, Richard James, welcomes the Entrepreneurial Attorney of the Year Finalists: Attorney Joe Jeppson, Attorneys Bill & Roxanne Ausman, Attorney Emily Smith-Lee, and Attorney Annie Scott. Listen as each finalist dives into the challenges they’ve faced and the lessons they’ve learned throughout the past year. Through will and determination, each was able to achieve a varying form of success despite the tumultuous circumstances they endured. Sit back, relax, and enjoy these enlightening stories from our finalists as they share why they should be an EAY Champion. Ready to schedule a free call with a...
Social Media Marketing for Attorneys | Entrepreneurial Attorney Nation
In the latest installment of Entrepreneurial Attorney Nation, Richard James sits down with Erica Merrill, Founder of Perfect Legal Video, to discuss the complex world of social media marketing and how to conquer it. Through an enlightening conversation, Erica explores the varying uses of social media marketing such as curating organic content, deciding what to post, choosing where to post, converting potential leads, and ultimately leveraging the power of social media as a whole. Grab your notebook because this episode is full of valuable information that can help bolster your social media presence to a new level! Ready to schedule...
Direct Mail Strategies | Entrepreneurial Attorney Nation
In the newest installment of Entrepreneurial Attorney Nation, Richard sits down with Travis Lee, Co-Founder and President of 3D Mail Results, to explore the importance behind finding the correct direct mail strategy for your law practice. Packed full of enlightening information, Travis and Richard's conversation includes methodologies behind not only developing the direct mail content, but also ensuring it's opened. So sit back, relax, and get your notepad ready for an episode packed with useful tools!
The Value of Digital Marketing | Entrepreneurial Attorney Nation
In this installment of Entrepreneurial Attorney Nation, Rich sits down with Robert Stanley, owner of Local Pulse Marketing, to explore the importance and the value digital marketing can bring to your business. Listen, as Rich and Robert share key marketing components like, testing different strategies, how long potential clients search for attorneys, and common resources on how your firm is found. This episode is jam-packed with beneficial conversation you'll want to absorb for your own practice. So sit back, relax, and enjoy another thought-provoking episode that's bound to leave you considering how you should bolster your own digital marketing presence.
Q&A Session With Richard James | Entrepreneurial Attorney Nation
In the latest installment of Entrepreneurial Attorney Nation, Rich takes a different approach to the show by opening the floor to a Q&A session with clients. Listen as Rich takes a deep dive into each of their practices to uncover areas of concern and offer solutions. In this special episode, the conversations weave through a wide-variety of topics, including referral development, bankruptcy law, when to go on vacation, and so much more! There's something for everyone in this episode, so don't miss out on some key information that could help take your practice in the right direction. So sit back,...
How to Create and Promote Effective Legal Videos - Entrepreneurial Attorney Nation - Kara Prior
