There’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand. This is one occasion when, “They took our server down!” is a great...
Continue Reading“If you get into entrepreneurism you have to accept it’s a long hard road and nothing comes easy.” Those words come from Jason Feifer, the Editor-in-Chief of Entrepreneur Magazine, who gets a front row seat...
Continue ReadingThis is the age of online video. Last month I shared with you 6 video marketing stats that should have made you go out and start publishing video content to attract new clients. If you...
Continue ReadingWhat does it take to really sink a Mission-Driven business – or, at the very least, substantially diminish its success? Let’s look at five big pitfalls that too often threaten companies that promote their purposes...
Continue ReadingUsing video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you heard of these fancy things called commercials? The difference...
Continue ReadingCreating your Ideal Business starts with you: What you believe. What you want. What you do. So to help you on the path toward having the business you want, I’ve provided 11 Guiding Principles. Change...
Continue ReadingHow do you become a game changer? Where do the unique ideas come from that transform a whole industry? What if I were to tell you that the raw material for game changing lies in...
Continue ReadingThere is a very popular, heavily marketed idea that “finding your passion” is the key to success, prosperity and happiness, and that your business responsibilities and activities should be governed by your passion. In concert,...
Continue ReadingJay Abraham is on my mind this month because we are making a movie with him about his business life and strategies for success. Jay taught me a lot about business through his seminars and...
Continue Reading“Get a day job.” “We don’t know the central character well enough.” “Anthologies don’t sell.” If the authors who received the above feedback from publishers had quit on their dreams, we wouldn’t have the iconic...
Continue ReadingThis year, thousands of the world’s top video marketers came together in California for an event called VidCon. This is where the best of the best reveal what has been working in the world of...
Continue ReadingIn today’s marketplace, consumers want to reward the “good guys” more than ever. And that’s why, more and more, you see huge companies engaging in cause marketing on a massive scale and promoting them heavily...
Continue ReadingI AM AMUSED. Some time ago, in an issue of Entrepreneur magazine there was a postcard advertising splashmedia.com’s “Social Media For CEO’s Boot Camp.” It was traveling to a dozen different cities with registration via...
Continue ReadingAbout 10 years ago, I sat across the table from my company's insurance broker. I looked over the rate renewal sheet for our health insurance plan, leaned back in disbelief and put my hands on...
Continue ReadingGiven the ubiquity of online shopping and ordering, it’s likely that your small business has at least some presence on the internet, if not a fully functioning online operation. Because online payments are processed remotely...
Continue ReadingToday, most businesses or business owners understand social media should play a role in the customer acquisition process. They also generally accept that social media provides a great opportunity to stay engaged with customers –...
Continue ReadingDo you own your business, or does your business own you? Have you built a business or a job? What would happen if you needed to take a few weeks off? Would things continue to...
Continue ReadingIt is the age of wisdom, it is the age of foolishness, it is the epoch of belief, it is the epoch of incredulity, it is the season of Light, it is the season of...
Continue ReadingHow important is mindset to an entrepreneur? Let me give you two options: Option A: You’re in control of your future. Your energies are focused. You’ve got your act together. You feel useful and positively...
Continue ReadingIn 1975, Jay Abraham went to work for Entrepreneur Magazine just as it was launching. The concept of entrepreneurship was so novel that few people even knew the meaning of the word. So Jay printed...
Continue ReadingThere are two things you have to have in every business to be successful… Leads and Sales. If you don’t have the first you won’t even get to the second part, and your business will...
Continue ReadingIf you want to get me on a rant, just start talking to me about the dishonest people in the credit card processing (CCP) industry. These individuals give all of us honest CCPs a bad...
Continue ReadingI’m writing this after filming a brand new TV show for Rodney Jones. The show is called, The RL Jones Show: Financial News For Today. Rodney and I filmed 13 episodes in one day and...
Continue ReadingA business with a Facebook page has the following advantages over its competitors who do not: Accessibility: When a search for the business is conducted on Facebook, the business and its products or services can...
Continue ReadingIs your website working for you, or are you working for it? In other words, does your website bring in more business for your company, or are you just throwing money into a black hole...
Continue ReadingThere are two main myths with business building that get spread around like wildfire and these myths are likely the reason that your business isn’t providing you with the lifestyle that you want. MYTH #1...
Continue ReadingI remember the day when I recognized that the ‘me too’ approach wasn’t the path to professional success. I’d been the head baseball coach at a small University in Ohio for two years and the...
Continue ReadingThough the U.S. has been more reluctant to adopt EMV®-enabled debit and credit cards, this payment technology has become virtually ubiquitous around the world. And U.S. card issuers are quickly rolling out these cards to...
Continue ReadingAre you interested in Facebook advertising to generate unlimited qualified leads? That’s the question I was discussing on a call with a client recently. You can imagine what the answer was… Of course! But what...
Continue ReadingI see a lot of nothing. Small businesses of every stripe doing nothing to market themselves at all. It’s almost more painful, though, to see small business operators display ambition and initiative, but then execute...
Continue ReadingThere are 22 billion daily views between YouTube, Facebook and Snapchat. Yes, billions with a B, and yes, every single day. Having your own TV show on these and other video platforms is a powerful...
Continue ReadingToday’s healthcare system is an absolute mess. It’s outrageously expensive, needlessly complicated and driven by transactions instead of relationships. Of course, the system is broken…. Or is it? To begin to transform healthcare, it’s important...
Continue ReadingYou most likely already know who is the best audience for your message. Getting them to invest time and energy into actually listening to you, however, is the hard part. That’s why your next step...
Continue ReadingWhat is a Persona of Impact? It's a personality-based style of communication that goes beyond the universal basics, built specifically on who you are and your distinct personal qualities. It's great to become as polished...
Continue ReadingStrategic Coach® has always been in the business of multiplying growth. In the beginning, we encouraged entrepreneurs to double their income and free time. But, years ago, I realized double isn’t enough. To make real...
Continue ReadingFor more than seven years I dabbled in Facebook, but the last three years I delved into maximizing all Facebook offers. Facebook understands how important the functionally it offers is to business. Because of that,...
Continue ReadingFedEx and UPS are profitable; the Postal Service is awash in red ink. AmTrak loses about a billion dollars a year. FannieMae and FreddieMac are so beyond bankrupt it’s unfair to call them zombie institutions....
Continue ReadingRunning a credit card processing company, the digital world is a critical part of my business. It is easy to get caught in a trap of information all over the place (I am looking at...
Continue ReadingTen years ago, Nick Nanton and I founded The Dicks + Nanton Celebrity Branding Agency. We brought business owners and professionals notions like “People Buy People” and taught them to win prospects by getting them...
Continue ReadingEvery successful MediaMaster’s message grows organically out of their story — it’s the combination of who you are as a person and what value you offer to your audience that creates the attraction you’re looking...
Continue ReadingI remember walking into the home of one of my close friends for the first time. His welcome mat had Mickey Mouse on it. I didn’t think it was too weird, even though they didn’t...
Continue ReadingWouldn’t it be great if you could always feel like you’re succeeding, no matter what changes are taking place around you? Successful and unhappy, or successful and happy. There are so many people in the...
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