You most likely already know who is the best audience for your message. Getting them to invest time and energy into actually listening to you, however, is the hard part. That’s why your next step...
Continue ReadingIt’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it as a company. Look at all of the also-rans...
Continue ReadingTen years ago, Nick Nanton and I founded The Dicks + Nanton Celebrity Branding Agency. We brought business owners and professionals notions like “People Buy People” and taught them to win prospects by getting them...
Continue ReadingEvery successful MediaMaster’s message grows organically out of their story — it’s the combination of who you are as a person and what value you offer to your audience that creates the attraction you’re looking...
Continue ReadingVideo is one of those things you must do in order to move your business forward. According to a DMN3 Study, Gen-X and Baby Boomers spend up to two hours per week watching online TV...
Continue ReadingI remember walking into the home of one of my close friends for the first time. His welcome mat had Mickey Mouse on it. I didn’t think it was too weird, even though they didn’t...
Continue ReadingRemember when everyone carried a Blackberry? Remember when Nokia was the leader in cell phones? Or when everyone signed on to the Internet through America Online? These giant brands, that seemed unstoppable at one time,...
Continue ReadingHere’s what it comes down to. It doesn’t matter how much you know or how much talent you have. If you don’t project the proper presence, you’ll never make the impact you’re after. Probably most...
Continue ReadingPerhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the Showcase Showdown finale. For those of you not familiar...
Continue ReadingThe sooner you realize that you are a media company, the better your business is going to become. Since the dawn of time, brands have rented time and space from media companies. This has traditionally...
Continue ReadingI’m a procrastinator, but I’m not a gambler. Yet I would be entirely confident in betting that you’re a procrastinator just like I am. How can I be so sure? Everyone procrastinates; they just don’t...
Continue ReadingTime is more valuable than money. You can get more money, but you cannot get more time. ~ Jim Rohn Imagine if public school teachers only had one student in each class. In other words,...
Continue ReadingYour website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb and start anew. But, at what point do you...
Continue ReadingEditor’s note: The following are excerpts taken from Maximum Achievement: The Brian Tracy Story, which tells the life and legend of Brian Tracy. Throughout the film he discusses his seven ingredients of success that have...
Continue ReadingWarning… the following major stores are closing this year: Sports Authority: closing all stores this year The Limited: closing all 250 stores, but continuing online Wal-Mart: 154 stores Sears and Kmart: 142 stores Office Depot/...
Continue ReadingNever underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It doesn’t just happen to individuals. Companies have also been...
Continue ReadingIf you’re unfamiliar with the concept of employee engagement, it’s time you got up to speed. Because whether you’re running a huge corporation or you’re an entrepreneur with a minimal office staff of three or...
Continue ReadingBusiness is full of concealed truth. Legerdemain. Your own eyes are not to be trusted. Consider the e-commerce company Overstock.com. It appears to be successful. It is huge. Its sales numbers are in the hundreds...
Continue ReadingLet’s turn back the clock 10-15 years. It was the era before Facebook, Twitter, LinkedIn, and everything else that consumes your life from the Smartphone in your hand. All we had was the local paper,...
Continue Reading