TheSuccessNetwork

If you’ve been in business for a minute – or half a century – you’ve likely heard (maybe ad nauseam) that people overwhelmingly choose to do business with those they know, like, and trust. Never...

  In the SEO world, we watch everything Google says and does with interest and care. If they take the time to tell us about something they’ve done – added, removed, or just changed, it...

It’s a near daily occurrence. My boys wake up, run to our bedroom and ask for us to put on a show. It’s usually an episode of Paw Patrol or Nature Cat that they have seen...

I loved the book Purple Cow by Seth Godin. In marketing you want to be the Purple Cow. The one that stands out. The one that gets attention. But Purple Cows aren’t always a good...

There is both an art and a science to online video. Today I am going to focus on the science of online video and, more specifically, the science of using online video to get more...

The Wall Street Journal recently ran a headline titled, “Facebook Embraces a Video-First Future.” The article goes on to describe that Facebook will spend heavily to become a major hub for video, spending up to...

There’s no denying that when content “goes viral” it can do amazing things for the marketing of a company, organization, or brand.  This is one occasion when, “They took our server down!” is a great...

This is the age of online video. Last month I shared with you 6 video marketing stats that should have made you go out and start publishing video content to attract new clients. If you...

Using video as part of your digital marketing plan isn’t a novel idea. In fact, brands and businesses have been using video for decades. Have you heard of these fancy things called commercials? The difference...

This year, thousands of the world’s top video marketers came together in California for an event called VidCon. This is where the best of the best reveal what has been working in the world of...

Given the ubiquity of online shopping and ordering, it’s likely that your small business has at least some presence on the internet, if not a fully functioning online operation. Because online payments are processed remotely...

Today, most businesses or business owners understand social media should play a role in the customer acquisition process. They also generally accept that social media provides a great opportunity to stay engaged with customers –...

I’m writing this after filming a brand new TV show for Rodney Jones. The show is called, The RL Jones Show: Financial News For Today. Rodney and I filmed 13 episodes in one day and...

A business with a Facebook page has the following advantages over its competitors who do not: Accessibility: When a search for the business is conducted on Facebook, the business and its products or services can...

Is your website working for you, or are you working for it? In other words, does your website bring in more business for your company, or are you just throwing money into a black hole...

You’ve probably heard about Pope Francis’ TED Talk video that was shown in April. The 18-minute video became a worldwide sensation. The Pope really knows how to use social media to speak to his audience....

It’s probably the most coveted spot on the Internet – ranking first on Google’s search engine results page (SERP). That’s when you know you’ve made it as a company. Look at all of the also-rans...

For more than seven years I dabbled in Facebook, but the last three years I delved into maximizing all Facebook offers. Facebook understands how important the functionally it offers is to business.  Because of that,...

Running a credit card processing company, the digital world is a critical part of my business. It is easy to get caught in a trap of information all over the place (I am looking at...

Video is one of those things you must do in order to move your business forward.  According to a DMN3 Study, Gen-X and Baby Boomers spend up to two hours per week watching online TV...

Perhaps you’ve heard of Terry Kniess. He’s the guy who went on The Price is Right and guessed the exact price for his showcase on the Showcase Showdown finale. For those of you not familiar...

Your website is a big investment in time and money. It needs to be working for you, otherwise, it’s time to pitch it to the curb and start anew. But, at what point do you...

Never underestimate the reach of social media. Posting racially insensitive remarks, Halloween costumes in poor taste, and jokes gone awry have all gotten people fired. It doesn’t just happen to individuals. Companies have also been...

Let’s turn back the clock 10-15 years. It was the era before Facebook, Twitter, LinkedIn, and everything else that consumes your life from the Smartphone in your hand. All we had was the local paper,...